Bushnell is a trusted leader in high-performance sports optics and outdoor products, known for delivering rugged, reliable, and precision-engineered gear to hunters, shooters, golfers, and nature enthusiasts for over 75 years. With a legacy rooted in innovation and accuracy, Bushnell has become a household name among those who rely on crystal-clear vision and dependable tools in the field and on the course.

Founded in 1948, Bushnell pioneered affordable binoculars and spotting scopes, making outdoor optics accessible to a wide audience. Since then, the brand has evolved into a powerhouse in the optics industry, offering a full range of products including binoculars, riflescopes, rangefinders, trail cameras, and golf laser rangefinders—each designed to perform in the toughest conditions.

Bushnell has earned the trust of professionals and hobbyists alike by combining advanced technology with rugged design. Whether it's precision reticles for long-range shooting, slope-switch technology for golfers, or weatherproof construction for backcountry adventurers, Bushnell products are built for clarity, reliability, and performance when it matters most.

In Canada, Bushnell has cultivated a strong and loyal following, supplying hunters, sport shooters, and outdoor lovers from the forests of Quebec to the open ranges of Alberta. Through a network of retailers and distributors, as well as partnerships with conservation and sporting organizations, Bushnell continues to support Canada’s rich outdoor heritage with tools designed for every environment and every season.

With a commitment to excellence and a passion for the outdoors, Bushnell remains at the forefront of optical innovation—helping users see farther, hunt smarter, play better, and explore deeper.